motivational speaker in tuxedo pointing at trophy

The 5 phases to creating effective professional development materials. Number two: Design

September 29, 20251 min read

Now that you have analyzed your team needs ... now the fun starts (IMHO) you get to start to design to those assessed needs.

In the last post, we looked at how taking the time to analyze your target audience and determine what training is needed will help you create better professional development materials.

When making professional development materials, it's crucial to take the time to analyse, design, develop, conduct, and evaluate during the creation process.

In this post, I’ll cover number two: design.

In the analysis phase, you should have developed a plan of sorts to direct you through the rest of the development process.

Use the information you gathered during the analysis to implement practical decisions for your course design.

In this design phase, you need to determine the following for your materials:

  • Structure

  • Strategy

  • Duration

  • Assessment

  • Methods of Delivery

You should also have a list of your course objectives. Design the content around the learning styles of your team and the ultimate objectives of your materials.

At the end of this phase, you should have a map or outline of the course that takes the learners from identified objectives to ideal outcomes.

Completing the design phase will set you up for phase three, where you will develop the details of your materials.

We’ll talk more about that in the next post.

Stay tuned and see you then!

PS: Interested in the unique learning styles of your team members? Check out my previous posts on learning styles and how knowing the different types can help you increase team engagement.

Tyler Hayden CSP, HoF is a Canadian Hall of Fame motivational speaker and team building expert.  Tyler has written over 25 books on teams and team building.

Tyler Hayden CSP, HoF BRM

Tyler Hayden CSP, HoF is a Canadian Hall of Fame motivational speaker and team building expert. Tyler has written over 25 books on teams and team building.

LinkedIn logo icon
Instagram logo icon
Youtube logo icon
Back to Blog